When it comes to retail, you will find a plethora of brands on the shelves trying to get the attention of customers walking by and with different designs it can seem a little dizzying. With this kind of environment, it can be a challenge for marketers to design their product’s retail packaging as something that will really be effective and stand out for the consumer. The more the product will stand out on the shelves, the greater the chance that it will be purchased by consumers. So designing effective retail packaging is the goal of any marketer in the company.
One of the strategies to making retail packaging effecting is by working on how to draw in customers. Now when you want people to buy your product, you need to make sure that your target audience can be drawn towards your products even from some distance away. You are basically trying to make it so that you can draw them in like moths to a flame. This is done by presenting a statement that is compelling. Accomplishing such requires the use of color, shape, and imagery.
The most powerful weapon that you have in your arsenal when designing retail packaging is the use of color. When it comes to the presence of your product, color has the most color as it is the first thing that consumers will notice. The challenge is that choosing a color can be subjective. A tip is to take a look at the shelves where your product will be placed in order for you to make things more objective. Studying the environment of the products helps you determine the ideal color for your retail packaging. Go for a color that will stand out from the usual colors on the shelves.
Next to color you should work on the shape of your retail packaging. The uniqueness of your packaging and the graphics on it can really make your product stand out even from the other side of the room. If your product is mass produced, having a mold will be great for creating the custom retail packaging. If you decide to use stock components for your retail packaging to save money, consider using items that aren’t commonly used to make your produced distinguished like pumps, lids, and caps.
Now if you can’t work on the shape of your retail packaging, opt to work on the imagery and shape that is on the retail packaging. Creating graphics that look bold and exciting is a great way to make your product stand out on the shelves. In order to make the right graphic choices, you will want to examine the competition on the shelves and analyze the market tone being portrayed overall. Usually graphic design of products can take a conventional turn and you want to avoid that. Make it so that your retail packaging design uses elements that other products do not. Make sure that the elements that you put into the design of the packaging is simple yet strong to create an impact.